Turn your ecommerce potential into sustainable growth.
I'm Thomas. I help ambitious brands find growth opportunities, make better ecommerce decisions and turn strategy into action.
Currently growing with
Expertise
Ecommerce gets complicated. I create a clear growth plan.
Growth isn't always about getting more traffic. I help brands understand where the biggest opportunities are, decide what to work on next and make sure it gets done.
Ecommerce Strategy
Audits, growth strategy and roadmaps that tell you exactly what to work on next.
Growth & Optimisation
Conversion, AOV, retention and experimentation, tuned to where the biggest wins are.
Fractional Ecommerce Management
CoreOngoing ownership of your ecommerce roadmap, performance and priorities, without hiring a full-time Head of Ecommerce.
Ecommerce Advisory
Senior ecommerce coaching and strategic sparring for founders, marketing managers and ecommerce teams.
Tools I love working with
Experience
Ecommerce from every side of the table.
Agency. In-house. Founder. Different perspectives that help me see ecommerce as a complete business, not a collection of channels.
In-house
2025–ongoing
Ecommerce Manager — BONK
Strategic ecommerce management for an international cycling-inspired clothing brand.
2026–ongoing
Ecommerce Strategist — LNH BV
Strategic ecommerce management for FitnessKing, DogRunner and Musketon.
Agency
2023–2026
Ecommerce Manager — Radikal
Led ecommerce strategy, growth and optimisation across Belgian and international brands. Worked closely with SERAX, Tomorrowland, Agradi, Moov, SKM, Cent Pur Cent, Club Brugge, Insentials, Mowelli, BOIR, Gigue and more.
Founder
- FRIT
- An apparel brand celebrating Belgian fries culture.
- Bidon Collant
- A subscription box concept for cyclists.
About
Hi, I’m Thomas. I found my passion for ecommerce after founding two Shopify stores of my own: FRIT and Bidon Collant. I loved the intersection of strategy, data and hands-on execution. At Radikal, I got the chance to work with a wide range of brands, local and international, startups and established businesses, small and large. Along the way, I discovered what I do best: turn ecommerce noise into clarity, using data, experience and a healthy dose of common sense. I live in Belgium’s quaintest city, Bruges, but I’m happy to work with brands everywhere, and in all dialects 🙂
Contact
What's holding back your ecommerce growth?
Tell me where you are today and where you want to go. Let's see where the biggest opportunities are and whether I can help.
Get in touch